Moab is amazing.  It's so amazing, in fact, that WTB's first employee (aside from its founders,) Matt Hebberd, fell deeply in love with the place, bought the touring business from Rim Cyclery alo...

1980 is before WTB's official time because WTB was founded in 1982.  However, there are plenty of soon to be WTB characters in these fun videos.  Matt, Hebberd, WTB Employee #1, is the one shamel...

So, what's sweeter than Raptors and Lasers?  That's right, nothing.  Well, there may be something... or someone. Yep, that's Todd Franklin, one of WTB's original crew of employees, sweating up the...

Not to be confused with Disney's Lady and the Tramp, The Rider & the Wolf is a movie about Mike Rust, a Hall-of-Fame mountain biker who disappeared without a trace.  It is a historical movie t...

    Andy and Matt exchanged vows on Goosebury Mesa. Matt rode in on his singlespeed, with a rose in his mouth! WTB would like to congratulate Matt Hebberd and his new wife, Andy, on their U...