Fred Falk

Throwback Thursdays: 1990 Moab Trip, 3 Tandems, 2 Cars, One Good Trip

Moab is amazing.  It's so amazing, in fact, that WTB's first employee (aside from its founders,) Matt Hebberd, fell deeply in love with the place, bought the touring business from Rim Cyclery alo...

Throwback Thursdays: 2002 Mt. Tam Snow Ride

There's a strange allure to snow atop Mt. Tam, it's so fleeting and transitory that before you know it, you find yourself drawn to it like a tourist trap self-exiting your car from the highway.  I...

Of Olympians and Special Agents

Special Agent Byrom, at your service. WTB's President, Patrick Seidler, is a busy man traveling the globe working, meeting, flying, attending Eurobike, Taipei Show, Interbike, visiting our WTB Asi...

Throwback Thursdays: 2001 Downieville Classic Cruiser Cup

Once upon a time, somebody had a strange idea: Why not send cruisers, or clunkers, with nothing more than a kick back coaster brake down Downieville's 4500' harrowing downhill.  Who thought that u...

WTB Throwback Thursdays: 1989 Moab Trip with Snowbound Team Vehicle

Driving a muscle car in the snow can be, well, hairy.  While I immediately assumed that Mark Slate couldn't help himself while driving the 1969 Pontiac LeMans equipped with a bigger engine and fier...

Throwback Thursdays: 1980 5th Annual Pearl Pass Ride

1980 is before WTB's official time because WTB was founded in 1982.  However, there are plenty of soon to be WTB characters in these fun videos.  Matt, Hebberd, WTB Employee #1, is the one shamel...

Rad People Who Ride: Cameron Falconer and Falconer Cycles

Photo Credit: John Daniel Reiss Cam Falconer was a legend before he even had to shave.  There are those that think that though they may be young, they're deeply rooted in the Marin mountain bike h...

Throwback Thursdays: The Rider and the Wolf Movie

Not to be confused with Disney's Lady and the Tramp, The Rider & the Wolf is a movie about Mike Rust, a Hall-of-Fame mountain biker who disappeared without a trace.  It is a historical movie t...